Gray Li
DJ brand kit — v1.0

Broken record

A record cracked in two by a lightning bolt: the moment the drop hits. Chosen in October 2026 from ten options. Sam’s diamond logo stays with his real-estate brand and is never used for the DJ brand.

One groove per half instead of three, so it stays clear when tiny.

• The bolt is always red #FF2E3F
• Name white on dark, black on light
• Use each file on its own background
• No recolouring, stretching, outlines or shadows
• Clear space: at least the height of the “G”

Black, white, red, blue

Sam’s four colours. Mostly black and white. Red is the accent: one word, a button, the bolt in the logo. Blue is the depth: fills, gradients, buttons with white text, and accent text on white. On black, use red for text, because blue is too dark to read there.

Two voices

Headlines: 800, capitals. Display: 300 outline, lowercase, big sizes only.

Labels, dates, details: uppercase, letter-spaced, small. Number sections like a tracklist.

Keep the light

His shows already have a look: lasers, red rooms, violet rings. Keep the colour, crush the blacks and add a touch of contrast so every photo feels like the same night. Black and white is for the underground and press layouts only.

Settings: contrast +12% · saturation +10% · brightness −12%. Lightroom: blacks −25, clarity +10, grain 10.

A journey

A journey, not a playlist.

The feed

Sized for Instagram: posts 1080 × 1350, stories and highlight covers 1080 × 1920. The gig and story templates have fill-in text (DD.MM, Event name) to replace before posting. Played and Out now use his real shows and releases.